Wednesday, September 9, 2020

5 Days To Make Your Blog More Valuable Day 1

Developing the Next Generation of Rainmakers 5 Days to Make Your Blog More Valuable: Day 1 A lawyer I coach said to me that his firm should hire me to write the firm’s 9 blogs. I replied that lawyers practicing in the specific areas of the 9 blogs should write them. But, I thought I might be able to help by editing some of them. This week I want to offer my thoughts on how you and your firm can blog more effectively. For this 5 day series, I will not discuss the design, layout or the technology. I leave all of those things to the LexBlog experts and I recommend you leave it to LexBlog also. For Day 1, let’s focus on finding an appropriate topic to blog on. Some topics are time sensitive. Those include: Other topics are not time sensitive. I will give you some examples for the construction industry: What are the topics that are not time sensitive that your readers and potential clients would find most valuable? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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